Knit Cro Sheen Thread

Coats & Clarks - Knit Crochet Sheen Thread

A 64 year run ... now, that's a success story!

This newspaper clipping was among the first in newspapers and it's quite a delight. "After your first sweater has been a success and your dress and suit a real triumph, then attack a bathing suit for summer. There are many new styles easy to make and such a job to wear! We warn you, a capable instructress, a pair of knitting needles and some beautiful yarns and there'll be no stopping you!.

Oh, and ... J and P Coats Knit Cro-Sheen entered the market in 1935 at 25 center per ball.

J & P Coats Knit-Cro-Sheen - 4 ply 100% Mercerized Crochet Cotton, Size 10
Balls sold in different yardage - 150, 170, 210
The thread was available in many colors, as well as multi-colors and metallic.

You just might recall this 1947 phto ... it appeared in magazine ads as well as newspapers. The thread continues in it's popularity and has increased a mere 6 pennies to 30 cents.

During the 1940's and 1950's, Spool Cotton (The Coats & Clark Distribution Branch) issued a number of pattern books that featured Knit-Cro-Sheen, as well as their other Mercerized Crochet Cottons. The magazines were sold in in department stores ... anywhere that carried yarn for a nominal fee. The concept clear ... the customer sees a pattern she loves and buys the thread.

Spool Cotton also promoted their threads by listing patterns in newspapers in the form of newspaper columns. In the case of this mats

pattern, the offering actually comes from National Needlecraft Bureau in The Needlecraft Corner section of their local newspaper. Again, same concept - give a free pattern and the reader will buy the thread.

And sales continued on .... pattern books, magazines, newspapers, etc. etc. until 1999 .... when all went quiet on the Knit-Cro-Sheen product line ... no more advertisements. That's a 64 year run for the product .... now, that's quite a success.

To repeat - Knit-Cro-Sheen in a No 10 Mercerized Crochet Cotton in sold and varigated colors. A replacement thread, to create the vintage patterns, will be no issue to find.

And, if you are interested in browsing patterns for this thread, I have quite a number in the shop.

Thanks for dropping by.

Oct 30th 2024 Lorrie @ Vintage Knit Crochet

#Mercerized Crochet Cotton